Thailand is reaffirming its reputation as one of the world’s most LGBTQ+ friendly destinations with Amazing Thailand Out There, a new tourism initiative designed to attract LGBTQ+ travelers and promote inclusivity.
Launched by the Tourism Authority of Thailand (TAT) in collaboration with W Hotels under Marriott International Thailand, the campaign coincides with Amazing Romance Month, an annual celebration of love. This year, the event takes on added significance following Thailand’s recent passage of the Marriage Equality Act, making it the first Southeast Asian country to legalize same-sex marriage.
The initiative is the latest in a series of efforts by Thailand to position itself as a welcoming destination for LGBTQ+ travelers. Since 2012, TAT has actively promoted LGBTQ+ tourism through its Go Thai Be Free campaign. The new initiative builds on this foundation, aiming to create a more immersive and authentic experience for LGBTQ+ visitors.
The main event took place on February 11, 2025, at W Bangkok, bringing together representatives from 18 LGBTQ+ travel agencies from the United States, Canada, and Brazil. These industry professionals will meet with Thai tourism businesses, including hotels and tour operators, to foster partnerships and expand travel opportunities for LGBTQ+ visitors.
Beyond industry networking, the event will feature LGBTQ+ influencers from around the world, including social media personalities and couples from the U.S., Australia, South Africa, and Brazil. Thai actor Arm Suppanyu Panatakul and his partner are also expected to participate, sharing their experiences as an openly gay couple in Thailand. The day will conclude with Amazing Thailand Out There Night, a celebration of LGBTQ+ culture featuring performances and creative showcases.
HOTELS
The Langham to Revive Bangkok’s Historic Customs House
Langham Hospitality Group and Rabbit Holdings will open The Langham, Customs House, Bangkok in 2026. Set in the historic Bang Rak District along the Chao Phraya River, the luxury hotel will centre around the iconic Customs House, originally built in 1888. The heritage landmark will be meticulously restored, blending historical grandeur with modern elegance. This marks a significant addition to Bangkok’s luxury hospitality scene, offering a unique stay in one of the city’s most storied locations.
>> Full Story
In addition to the Bangkok event, TAT is organizing a media familiarization (fam) trip from February 9 to 16, allowing LGBTQ+ influencers and travel professionals to experience Thailand’s tourism offerings firsthand. The trip will highlight three key destinations:
Participants will explore Bangkok and Pattaya, showcasing both the city’s vibrant energy and the seaside’s relaxed atmosphere. Another route will take travelers to Koh Samui and Koh Tao, focusing on wellness tourism and island escapes. The third itinerary will head to Chiang Mai, offering an immersion into northern Thailand’s natural landscapes and cultural heritage.
Six LGBTQ+ influencer couples will travel across Thailand, visiting destinations such as Phuket, Krabi, and Surat Thani. Their experiences will be shared across social media, showcasing Thailand as a welcoming destination for LGBTQ+ travelers. The initiative is supported by luxury hospitality brands, including W Koh Samui, Phulay Bay Ritz Carlton Krabi, Anantara Koh Yao Yai Resort and Aleenta Retreat Chiang Mai.
Brad Edman, Vice President for Thailand, Cambodia, and Myanmar at Marriott International, emphasized the company’s commitment to LGBTQ+ inclusivity.
“W Hotels is proud to champion equality, culture, and experience while supporting this event, which highlights inclusivity and unity,” said Brad Edman. “These values are central to Marriott International’s commitment to fostering a workplace where LGBTQ+ individuals are
Thailand has long been recognized for its LGBTQ+ friendly culture, particularly in Bangkok’s Silom district and the nightlife hubs of Phuket and Pattaya. With this initiative, TAT aims to showcase the country’s broader tourism appeal, including wellness retreats, cultural experiences, and adventure travel.
For Thailand, the campaign is more than a tourism promotion. It reinforces the country’s position as a leader in LGBTQ+ inclusivity in Asia, ensuring that travelers seeking an open and welcoming destination will find it here.
