Louis Vuitton has released the Louis Vuitton City Guide Bangkok 2025, spotlighting the Thai capital’s rich cultural heritage, luxury lifestyle, and dynamic culinary scene. The latest edition in the Louis Vuitton City Guide series offers a curated selection of Bangkok’s most exclusive and authentic experiences, catering to high-end travelers.
The guide was unveiled at the Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France, a historic site tied to the brand’s legacy. The launch event, held in partnership with the Tourism Authority of Thailand (TAT) Paris Office, highlighted the long-standing 340-year relationship between Thailand and France. It was attended by luxury travel executives, airline representatives, and influencers.
To mark the occasion, the event featured performances and demonstrations reflecting Thailand’s artistic traditions. Guests experienced a showcase of cultural heritage, including Khon masked drama, traditional Thai dance, Muay Thai performances, and classical Thai music. Thai craftsmanship was also on display, with artisans demonstrating the intricate techniques of woven fish mobiles and traditional Thai dessert-making.
Louis Vuitton’s latest city guide follows the “5 Must Do in Thailand” concept, which highlights essential experiences for visitors. The guide presents Bangkok’s vibrant dining scene, from Michelin-starred restaurants to street food institutions, and offers insight into immersive cultural activities, exclusive shopping destinations, and architectural landmarks. The Bangkok edition joins a collection that has been setting the standard for luxury travel since 1998, featuring over 30 cities including Paris, Tokyo, and New York.
Thailand’s tourism sector continues to see strong growth. In 2024, the country welcomed 35.5 million international visitors, a 26.3 percent increase from the previous year, marking a significant post-pandemic recovery. French arrivals reached 720,806, a 32.3 percent increase from 2023, underscoring Thailand’s enduring appeal among European travelers.
The Louis Vuitton City Guide series, launched in 1998, offers curated insights into over 30 global cities, covering luxury hotels, fine dining, culture, and shopping. Its readers are affluent travelers, luxury enthusiasts, and culture-savvy explorers seeking exclusive, high-end experiences.
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The Louis Vuitton City Guide Bangkok 2025 marks the third edition dedicated to the Thai capital, following previous releases in 2015 and 2018. As part of the Louis Vuitton City Guide series, which has spotlighted over 30 global destinations since 1998, the Bangkok guide continues to offer a curated luxury travel experience.
The Louis Vuitton City Guide Bangkok 2025 is available in English and French, in both print and digital formats, through Louis Vuitton boutiques and online platforms. More information can be found at www.louisvuitton.fr.
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