Get ready to ignite your wanderlust once again as the Thailand Tourism Festival (TTF) 2023 makes its grand return to the Queen Sirikit Sirikit National Convention Center (QSNCC).

Held from August 2 to 6, this much-awaited exhibition aims to showcase the best of Thailand’s tourism offerings, encouraging domestic travel among visitors. This year’s event promises to be even more captivating with its focus on promoting lesser-known tourist attractions, sharing unique and diverse experiences, and highlighting extraordinary travel opportunities.

Organized by the Tourism Authority of Thailand (TAT), the annual exhibition, which was previously hosted outdoors at Lumpini Park, will now take place at the newly renovated exhibition halls of QSNCC.

The TAT Governor (second right) and the TAT Deputy Governor for Domestic Marketing (first from right) announce the TTF 2023. (Photo by TAT)

The Thailand Tourism Festival 2023 will feature nine different “villages” or zones, each representing a specific region of Thailand, offering visitors a chance to immerse themselves in spectacular experiences through various activities and attractions.

Food enthusiasts will find delight in the Eastern Village with the ‘Love Ea (s) t All Around’ concept, tantalizing their taste buds with outstanding dishes and seasonal fruits from Chonburi, Rayong, Chanthaburi, and Trat provinces. After savouring culinary delights, visitors can explore top landmarks like Ko ‘Kai-Hua-Ro’ and Ko Si Chang and engage in DIY workshops and soft adventure activities.

Step into the enchanting Central Village, where a captivating blend of culture and creativity awaits. The highlight is the emerging unseen landmark – Manasikarn Dharma Gallery in Saraburi, presenting its tale through cutting-edge presentations of images, light, audio narration, and cinematic multimedia videos. Camping ideas, unique arts and crafts, Royal Thai sweets, and the allure of organic tourism await in the Central region.

For a delightful experience, head to the Northern Village with its ‘North Nostalgia’ concept, celebrating the unique traditions of Thailand’s north. Enjoy glamping-style markets offering home-grown beverages like tea, coffee, and cocoa, savour local delicacies, indulge in soothing massages and spa treatments, and explore handicraft shops and DIY workshops.

Thailand’s south will captivate visitors with its richness of local cuisine, captivating DIY workshops, and engaging folk performances and contemporary shows.

In the Northeastern Village, embark on a culinary journey through the essence of Isaan with twenty signature dishes from twenty different places and twenty lesser-known yet sensational dishes. Witness the traditional process of making Isaan’s staple ingredient, pla ra or fermented fish, alongside local arts and crafts, making it an irresistible fusion of flavors and creativity.

Beyond the villages, four additional zones showcase Amazing Thailand, Thai Tourism Alliances, Net Zero Tourism, and the Main Stage for captivating cultural and musical performances. The Amazing Thailand Zone offers an enchanting array of activities, from floral installations of Unseen New Chapters attractions to virtual journey experiences through LED and Thai superstitions and folklore brought to life in the ‘Home Sweet Home’ game. Thrill yourself with eco-friendly coffee delights and Non-Fungible Token (NFT) virtual art items.

The Thailand Tourism Festival 2023 will take place from 2-6 August 2023, between 10 am and 9 pm, at the LG Hall on floors 5-8 of the QSNCC. Entrance is free, and visitors are encouraged to take the MRT underground to the QSNCC Station and use Exit 3 for easy access to the event.